With a CAGR of 8.04%, the global packaging printing market is estimated to reach $596.49 billion by 2029. The market has seen tremendous growth in recent years, thanks to the changing customer needs, the modern retail market, and technological advancements. Consumers seek products that reflect creativity and unique design trends, prompting brands to invest in packaging that stands out on the shelves.

Gravure printing is a high-quality printing technique typically used in the publication and packaging industry. At the heart of gravure printing lies quality ink— a vital component that ensures vibrant colors, sharp images, and consistent results.

With a CAGR of 7% from 2023 to 2028, the global printing ink market currently stands at a whopping $19 billion and is projected to reach $28.6 billion by 2028. The industry is witnessing tremendous growth, all thanks to the increase in demand from end-use industries such as packaging and publishing.

Gravure printing, known for its high-quality reproduction and vibrant colours, has long been a preferred choice for various printing applications, including packaging, publications, and decorative materials. One key aspect that makes gravure printing a popular technique is gravure ink, a specially formulated ink for consistent printing.

Aimed to bring in sustainability for brand owners and converters, DIC launched water-based barrier coatings SunSys, Sunstar and Hydbar to improve oxygen barrier and sealing properties of paper or a polyolefin structure. Utsab Choudhary of DIC shares insights with Aditya Ghosalkar of WhatPackaging?

The digital revamping over the past 3 decades has completely changed human and business communication. Consistent branding across channels is one way how people communicate with brands. And a key aspect of brand identity is colour.

Business packaging and branding involve ensuring consistent colors across substrates, print processes, and national frontiers. If the color isn’t precise, it only ends up compromising the integrity of the entire supply chain and reducing the brand impact.